DYB
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Agency diagnostic

What is your agency not seeing?

Most agency owners run on gut and last month's P&L. This 3-minute check shows how much of your agency you actually have data on — and the three blind spots most likely costing you margin.

15 questions 3 minutes No login needed
Question 1 of 15

Utilization

Do you track your team's billable utilization rate — and have a target for it?

Project profitability

Do you know profit by project or client — not just overall agency profit?

Scope & change orders

Do you track scope changes and the unbilled hours they create?

Scope & change orders

When work runs past the estimate, do you record why?

Pipeline & new business

When you lose a pitch or proposal, do you record the reason?

Pipeline & new business

Can you see your proposal win rate by service line or lead source?

Client retention

Do you track client retention, churn, and account expansion?

Client retention

Do you collect client feedback or satisfaction on a regular cadence?

Client retention

Do you follow up with clients who didn't renew, to learn why?

Estimating accuracy

Do you compare estimated hours to actual hours on completed projects?

Capacity & bench

Can you forecast team capacity and bench time a month or two out?

Team performance

Do you track performance and growth for individual team members?

Delivery quality

Do you track rework, missed deadlines, or quality issues as a rate over time?

Cash & receivables

Do you monitor receivables and how long clients take to pay?

Contractors & tools

Do you track subcontractor and software/tool costs over time?